Culture Cafe: Building a Sponsor-Backed Live Music Series in Accra

Role: Executive Producer

Location: Accra, Ghana

Timeline: 2026

Headline result: A live music and conversation series that grew from a two-partner launch to a larger edition backed by Hennessy, with press and editorial from 10+ platforms in Ghana.

The challenge Create a live music and conversation series in Accra that could attract sponsors and local press, and then grow it into a bigger platform for African music and culture.

What I did I executive produced Culture Cafe, working with our on-the-ground producer and team to:

• Negotiate terms with partners and sponsors.

• Book talent and staff.

• Design the programming and format.

• Execute on every deliverable promised to sponsors.

How it grew

• Edition 1: launched with Twelium and Jambo Spaces.

• Edition 2: drew in Hennessy and grew into a larger event, featuring Twelium, Hennessy, OkayAfrica, and Jambo Spaces.

Results

• A first-edition success that attracted a major spirits brand, Hennessy, to the next one.

• A larger second edition with a bigger partner lineup.

• Press shout-outs and editorial from 10+ platforms in Ghana.

• A repeatable model for sponsor-backed live events in West Africa.