Access Granted: Livestreaming the BET Awards Red Carpet with Nissan

Role: Social Media Producer, BET (2016 to 2024); Executive Producer of this project

Headline result: Millions of views in under 12 hours and 10,000 concurrent livestream viewers.

The challenge Give viewers an inside look at the red carpet and create viral moments in real time, with sponsor Toyota.

What I did I had followed Nigerian creator and Nissan ambassador Drea (DreaknowsBest) for about a year, and I pitched her to our sales team as an influencer partner. They brought Toyota on as sponsor, and we locked her in. Dreaknowsbest was known for teaching Nigerian Pidgin to people on the streets of LA and New York, so we took that format to the carpet. We stationed ourselves beside a Nissan vehicle in the center of the carpet, ran a continuous livestream, and filmed Dreaknowsbest teaching celebrities Pidgin on a second phone.

Results

• Drea's videos reached millions of views in under 12 hours.

• The livestream peaked at 10,000 concurrent viewers.